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RICHARD PALMER GRAPHICS | t: 44 (0)1749 671519 | ||
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INFO-GRAPHICS | | ||||||||
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What is an information-graphic? The term is certainly used to describe a wide variety of products. In my opinion it is a visual representation of information. It could be as simple as a bar chart or as complex as a cut-away diagram. Regardless of the level of complexity, the final product should present the information clearly and simply, allowing the reader to easily access and understand the subject. The strengths of info-graphics lie in their ability to offer the viewer an immediate explanation. In a purely visual display they are an international form of communication, accessible to readers of different languages. Often they are more lucid than text, more enticing to the viewer and, I would argue, more memorable. But, when space allows, there's nothing stronger than a combination of narrative with visual components. The mutually beneficial presentation allows readers to access the whole story, full detailed text alongside images that clarify, explain and compare the information. | |||||||||
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Copyright © 2005 Richard Palmer. All rights reserved. | ||
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